Our Story
10.40.10 was built on one simple idea: get everything you need out of the gym in one efficient hour — and leave stronger than you walked in.
Our structure is clear and purposeful: 10 minutes to prepare, 40 minutes to build strength and stamina, and 10 minutes to finish with intention. No wasted time. No random workouts. Just focused training that delivers real results.
Powered by the MoVe fitness app, members receive guided workouts, structured programming, and a digital notebook to track progress. Our system is rooted in safe strength development, stamina, and mobility — built for long-term performance.
Veteran-founded and driven by discipline and accountability, 10.40.10 is committed to one mission: Building Better Americans Through Fitness.