Our Story
10.40.10 was built on one simple idea: get everything you need out of the gym in one efficient hour — and leave stronger than you walked in.
Clear And Purposeful.
Our structure is clear and purposeful: 10 minutes to prepare, 40 minutes to build strength and stamina, and 10 minutes to finish with intention.
No wasted time. No random workouts. Just focused training that delivers real results.
Every Minute Counts.
The same proven framework, every session — so you always know exactly what the next hour holds.
Prepare
Warm up with intent. Mobility and activation that ready the body before a single rep counts.
Build
Strength and stamina. One balanced block of hard, functional work — engineered for real results, never random.
Finish
Finish with intention. Cool down, log the numbers, and walk out knowing you trained smart.
10 to prepare · 40 to build · 10 to finish — every day.
Your Training, In Your Pocket.
Powered by the MoVe fitness app, members receive guided workouts, structured programming, and a digital notebook to track progress.
Our system is rooted in safe strength development, stamina, and mobility — built for long-term performance.
- Guided workouts
- Structured programming
- A digital notebook to track progress
Veteran-founded and driven by discipline and accountability, 10.40.10 is committed to one mission:
Building Better Americans Through Fitness.
Inside 10.40.10.
Welcome To The Standard.
We are committed to world class service. Welcome to the 10.40.10 standard.
— 10.40.10 Fitness · Veteran-Founded · Train American