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Introducing: MoVe

DITCH THE WHITEBOARD

MoVe is more than just workout software — it’s a complete performance platform. Coaches run smoother classes, program creators deliver consistent and engaging training, and gym owners keep members motivated and coming back. Built to support every level of fitness leadership, MoVe turns smart programming into lasting results.

MoVe is built for:

Coaches

Coaches

Run smoother, stronger classes

Program Creators

Program Creators

Build consistent, creative programs

Gym Owners

Gym Owners

Boost retention with smarter training

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Workout Programming

Our expert-designed Workout Programming delivers structured, progressive training plans that build strength, endurance, and performance. With clear guidance and scalable options, every athlete can train with confidence and see real results.

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TRAIN IN STYLE

From everyday tees to performance outerwear and youth styles, our apparel is built for comfort, durability, and style. Whether you’re in the gym or on the go, gear up with pieces designed to keep pace with your lifestyle.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

Train With Standards.

Live With Strength.

Proven Progress.

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Our Mission

10.40.10 is more than a training system — it’s a standard. Our store is built around the same principles as our programming: quality, performance, and purpose.

Every piece of gear we offer is designed to support your training, your discipline, and your commitment to getting stronger every day.

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    TOP QUALITY PRODUCTS

    Performance-driven apparel built for comfort, durability, and everyday wear.

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    US SHIPPING

    We currently ship within the United States.

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    TRAIN WITH CONFIDENCE

    Gear tested for comfort, movement, and performance so you can focus on the work.

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Testimonials

  • ★★★★★

    Structured and Effective

    The 10.40.10 system keeps me focused and consistent. I know exactly what I’m doing every session, and I’ve never felt stronger

    Mark D.

  • ★★★★★

    Built for Real Training

    The quality of the apparel is top tier. Comfortable, durable, and perfect for intense sessions. You can tell it’s made for people who actually train.

    Jane K.

  • ★★★★★

    Accountability Changed Everything

    The structure and discipline behind this brand set it apart. It’s not just workouts or gear — it’s a standard.

    Luke A.

    Common FAQs

    What if the product doesn’t fit or meet my expectations?

    We stand behind the quality of our gear. If you experience any issues with your order, contact our support team and we’ll work to resolve it quickly.

    Is your apparel designed for intense training?

    Yes. Our apparel is built for performance, comfort, and durability. Every piece is designed to move with you during demanding sessions while maintaining everyday wearability.

    How long does shipping take?

    We currently ship within the United States. Orders are processed quickly and typically arrive within standard domestic shipping timeframes.

    Who is 10.40.10 designed for?

    10.40.10 is built for individuals who value discipline, structure, and measurable progress. Whether you're new to training or experienced in the gym, our system and apparel are designed to support consistent performance and long-term results.