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What is 10.40.10?

Warmup (10 min)

  • Dynamic stretching & mobility
  • Movement prep & heart rate elevation

Strength & Stamina (40 min)

  • Compound exercises & cardio intervals
  • Core work with progressive intensity

Cool Down (10 min)

  • Static stretching & breathing
  • Recovery & performance tracking
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Gents - train in style

Leading lady apparel

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Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Train hard.

Recover harder.

Progress > Perfection

Our Mission

To build better Americans through disciplined training, efficient fitness, and a community committed to becoming stronger every day.

We believe one focused hour can change the trajectory of your health, your mindset, and your life. Through the 10.40.10 training system and the MoVe platform, we give people the structure, accountability, and tools to train hard, move well, and live with purpose.

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    Premium Gear

    Performance-driven apparel built for comfort, durability, and everyday wear.

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    US SHIPPING

    We currently ship within the United States. All products will be received within 7-10 business days as they are made to order.

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    TRAIN WITH CONFIDENCE

    Gear tested for comfort, movement, and performance so you can focus on the work.

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Common FAQs

What if the product doesn’t fit or meet my expectations?

We stand behind the quality of our gear. If you experience any issues with your order, contact our support team and we’ll work to resolve it quickly. info@104010fitness.com

Is your apparel designed for intense training?

Yes. Our apparel is built for performance, comfort, and durability. Every piece is designed to move with you during demanding sessions while maintaining everyday wearability.

How long does shipping take?

We currently ship within the United States. All products are made to order and will be received within 7-10 business days.

Who is 10.40.10 designed for?

10.40.10 is built for individuals who value discipline, structure, and measurable progress. Whether you're new to training or experienced in the gym, our system and apparel are designed to support consistent performance and long-term results.