Building Better Americans

Become the
Best Version
of YOU

Coach-built, one-hour workouts. Real structure, real strength — now in your pocket.

Download on the App Store

First month 50% off · Then $29.99/mo · Cancel anytime

10.40.10 app home screen
60
Minute Workouts
10·40·10
Proven Structure
52
Weeks of Programming
50% OFF
First Month

Why 10.40.10?

Not another endless video library. One purposeful hour — 10 minutes to prepare, 40 to build strength and stamina, 10 to finish. The structure is the secret.

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Members Only

Exclusive access to our proprietary platform. No ads, no distractions, no upsells — just pure training focus.

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Smart Weight Calculator

We calculate exact load recommendations tailored to your strength levels. You focus on the lift, we handle the math.

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Track Your Wins

Log every rep, every pound, every PR. Watch yourself get stronger week over week — visualized.

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Train American

Our ethos is simple: Freedom through fitness. We're building a community of individuals dedicated to personal responsibility, strength, and resilience.

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Inside The App

Simple. Effective. Powerful.

Daily Workouts

One hour is all you need. Every minute optimized for maximum results.

Expert Coaching Cues

Integrated tips help you master technique — and stay safe — without a trainer in the room.

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Video Library

See exactly how to perform every movement. Crystal-clear demonstrations on every lift.

Real Community

Connect with fellow athletes in the app. Share PRs, get encouragement, stay accountable.

First month 50% off · Then $29.99/mo · Cancel anytime

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Our Mission

To build better Americans through disciplined training, efficient fitness, and a community committed to becoming stronger every day.

We believe one focused hour can change the trajectory of your health, your mindset, and your life. Through the 10.40.10 training system and the MoVe platform, we give people the structure, accountability, and tools to train hard, move well, and live with purpose.

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    Premium Gear

    Performance-driven apparel built for comfort, durability, and everyday wear.

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    US SHIPPING

    We currently ship within the United States. All products will be received within 7-10 business days as they are made to order.

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    TRAIN WITH CONFIDENCE

    Gear tested for comfort, movement, and performance so you can focus on the work.

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Common FAQs

What if the product doesn’t fit or meet my expectations?

We stand behind the quality of our gear. If you experience any issues with your order, contact our support team and we’ll work to resolve it quickly. info@104010fitness.com

Is your apparel designed for intense training?

Yes. Our apparel is built for performance, comfort, and durability. Every piece is designed to move with you during demanding sessions while maintaining everyday wearability.

How long does shipping take?

We currently ship within the United States. All products are made to order and will be received within 7-10 business days.

Who is 10.40.10 designed for?

10.40.10 is built for individuals who value discipline, structure, and measurable progress. Whether you're new to training or experienced in the gym, our system and apparel are designed to support consistent performance and long-term results.

 
 

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