Built for My Garage
The quick workouts fit perfectly into my schedule. Even on my busiest days, I can squeeze in a session and still feel accomplished.
SARAH K.
10 TO PREPARE.
40 TO WORK.
10 TO FINISH
Coach-built programming, loaded before you wake up. Strength, stamina, and conditioning in exactly one hour in your garage, your gym, or a hotel with three dumbbells and a treadmill.
First 7 days free · Cancel anytime · iPhone & iPad, iOS 16+
Veteran-founded. Built in our gyms. Now in your pocket.
NOT ANOTHER ENDLESS VIDEO LIBRARY. ONE
PURPOSEFUL HOUR 10 MINUTES TO PREPARE, 40
TO BUILD STRENGTH AND STAMINA, 10 TO FINISH. THE
STRUCTURE IS THE SECRET.
EVERY MINUTE COUNTS
The same proven framework, every session — so you always know exactly what the next hour holds.
10 MINUTES
PREPAREWarm up properly. Mobility, activation, and intent before a single rep counts.
40 MINUTES
WORKStrength. Stamina. Conditioning. One balanced block. No 1-rep maxes. No muscle-ups. Hard,
functional work that carries into the rest of your life.
10 MINUTES
FINISHCool down with intent. Log the numbers. Walk out knowing you trained smart — and your body's
better for it tomorrow.
WHY 10.40.10
The same proven framework, every session — so you always know exactly what the next hour holds.
PROGRAMMING, DONE FOR YOU
Open the app and today's hour is already built — warm-up, work, cool-down. No planning, no guessing, no deciding what to do at 5 a.m. You just train.
SMART WEIGHT CALCULATOR
Tell it what you lifted last time and it sets today's load — so you're getting stronger every week
without doing math on the gym floor or guessing whether to add weight.
TRACK YOUR WINS
Every set, rep, and load logged and remembered. Eight weeks in, you won't wonder whether you're
getting better. You'll have the receipts.
VIDEO DEMOS FOR EVERY MOVEMENT
Never guess on form. Every lift comes with a short, coach-shot demo, right where you need it.
BROCK AI IN YOUR POCKET
A coach that learns you over time. Ask how to scale a movement, work around a bad shoulder, or train with whatever's in the hotel gym. It knows your history — it answers for you.
TRAIN THEIR CAMP
Run Ryan Bader's fight camp or Eddie Gallagher's BUD/S cycle — the same strength and stamina
work, scaled to you. Included, no upsells.
The same proven framework, every session — so you always know exactly what the next hour holds.
DON'T TAKE OUR WORD FOR IT.
Thousands of workouts later, these are the people putting the 10·40·10 method to work—in garage gyms, big-box gyms, and hotel fitness rooms across the country.
Keeps Me Honest
The training log remembers every lift, so I don't have to. Seeing exactly what I should lift next keeps me progressing without thinking about it.
Marcus T.
YOUR GYM, YOUR PROGRAMMING
A rack in the garage. 24 Hour Fitness at 5 a.m. Lifetime on the way home. A hotel gym with three
dumbbells and a treadmill that squeaks. MoVe doesn't care where you train. It cares that you walk
in with a plan and walk out having executed it.
GARAGE
Built for what you actually own. Barbell, dumbbells, a bench — MoVe scales the hour to your equipment, not a commercial floor plan.
BIG BOX
Skip the wandering. Open the app, take the first open station, and run the hour. You'll be out before the guy on his phone finishes his second set.
ON THE ROAD
Hotel gym, base gym, borrowed gym. Tell BROCK what's in the room and get the same hour, adapted
BROCK AI
BROCK isn't a chatbot bolted onto a workout app. It reads your training log, your loads, your history, and your limits and it gets sharper every week you train.
Ask why today's block is built the way it is. Ask how to work around a bad shoulder. Ask what to do when the only thing available is a pair of 40s and a bench.
Trained on the 10·40·10 method. Not the internet.
EASE OF USE
OPEN IT. TRAIN. DONE
No programming to write. No workout to choose. No scrolling through a library at 5 a.m. trying to decide what today is.
The hour is built before you wake up warm-up, work, cool-down, with your weights already dialed to what you lifted last time. Lock screen to first rep in under ten seconds.
APPLE HEALTH
IT TALKS TO YOUR WATCH
Full Apple Health and Apple Watch integration. Heart rate, calories, and rings write back
automatically the moment you finish. Your training data lives where the rest of your health data already does.
YOUR GYM IS HALF THE EQUATION
You already pay for the room. MoVe is the plan that makes it worth it.
PAY MONTHLY
Features
Daily 10·40·10 programming
Smart weight calculator
Video demos
Training log + PR history
BROCK AI (beta)
Apple Health + Watch
Guest cycles — Bader & Gallagher
PAY ANNUALLY — SAVE $95
Features
Daily 10·40·10 programming
Smart weight calculator
Video demos
Training log + PR history
BROCK AI (beta)
Apple Health + Watch
Guest cycles — Bader & Gallagher
iPhone & iPad, iOS 16+. Android and web coming soon
OUR MISSION
To build better Americans through disciplined training, efficient fitness, and a community committed to becoming stronger every day.
We believe one focused hour can change the trajectory of your health, your mindset, and your life. Through the 10.40.10 training system and the MoVe platform, we give people the structure, accountability, and tools to train hard, move well, and live with purpose.
NAVY SEAL APPROVED.
Eight-week cycles built by men who trained for consequences. The same strength and stamina work scaled to you
Credential
NAVY SEAL
Credential
GALLAGHER BUD/S CYCLE
Eight weeks of the strength and stamina base that carries a man through BUD/S. Built around work capacity, not heroics.
Included with your membership. No upsells, no unlocks.
START TRAININGBUILDING BETTER
AMERICANS
Veteran-founded. Built in our gyms. Now in your pocket.
Thousands of people running the same hour, in different gyms, in different time zones, on the same day.
Not influencers. Not transformations staged for the algorithm. People getting stronger for themselves, for their families, and for their communities because a country is only as resilient as the people in it. That's not a marketing line. It's the reason we built this.
Shared daily programming — everyone runs the same hour
Community benchmarks —
Annie, Operator 43, The Baseline series
Hero Missions
Leaderboards that compare you to your last attempt first
ONE HOUR. STARTING TOMORROW MORNING.
Tomorrow's session is already written. All you have to do is open the app.
START TRAINING