Train American.
In Your Pocket.
The 10.40.10 system ships to the App Store soon. Subscribers get the link first. No waiting. No queue. Open the app and train.
$29.99/mo after first month · Cancel anytime · Subscribers get App Store link first
Open app. Hit LET'S GO. Training in 2 seconds.
Get The App Store Link At Launch.
Drop your email and we'll send the App Store link the day we ship. No spam. One email at launch. That's it.
We keep this list short. Your email is never sold.
Every Screen Earns Its Place.
No ads. No infinite scroll. No premium tier hiding the good stuff. Just the tools you need to train hard, train smart, and track every rep.
The Week
Your Week, Laid Out
Strength, stamina, conditioning — balanced across the week. Know what's coming so you can show up ready.
The Cycle
8-Week Operations
Workouts ladder into named cycles like "Build & Prove." Real progressive overload — not random WODs.
In Workout
Timers Built In
Interval clocks, coach's notes, looping movement demos. One thumb, no second app, no second screen.
Log Sets
Two Taps. Logged.
Open the movement, see the demo, hit Log Now. The rep scheme is pre-filled — you just confirm.
Track
Your Gym Notebook
Every PR. Every benchmark. Every movement you've ever logged — sortable, searchable, yours.
Benchmarks
Community Classics
Annie. Operator 43. The Baseline series. See where your score lands across the 10.40.10 community.
One Hour. Three Blocks. Every Day.
10·40·10 isn't a brand name — it's the workout. Same structure, different stimulus, every session. The structure is the secret.
Prepare
Warm up properly. Mobility, activation, and intent — before a single rep counts.
Work
Strength. Stamina. Conditioning. One balanced block. No 1-rep maxes. No muscle-ups. Hard, functional work.
Finish
Cool down. Log the numbers. Walk out knowing you trained smart and your body's better for it.
Open The App. The Workout Is Waiting.
No deciding what to do. No scrolling a library. No "build your own program." Every morning, today's session is sitting on the home screen — warm-up loaded, weights pre-calculated, timer ready.
You show up. You hit LET'S GO. The plan does the rest.
Built To Earn Its Keep.
A monthly gym fee, a streaming subscription, or coach-built programming for the price of a Sunday brunch. Choose what serves you.
Big-Box Gym
$50/mo avg
Plus enrollment fee. Plus parking. Plus deciding what to do.
- Equipment access
- No daily programming
- No load calculations
- No training log
- No coaching, no community
MoVe
$29.99/mo
First month 50% off · Cancel anytime
- Daily 10·40·10 programming
- Smart weight calculator
- Video demos for every movement
- Digital training log + PR history
- BROCK AI personal trainer (beta)
Streaming Workouts
$13–25/mo
Endless video library. No plan. No structure.
- Lots of videos
- No structured progression
- No load calculations
- No training log
- Workouts you click vs. workouts you do
From The Team
Most fitness apps hand you a video library and call it a program. We built MoVe because that's not what builds resilient, capable Americans — structure does.
MoVe is the digital home of the 10.40.10 training system. Designed from the ground up by a Veteran, for people who want to train hard, train smart, and stop wasting time deciding what to do. The structure is the same every day — 10 to prepare, 40 to work, 10 to finish. The work rotates through strength, stamina, conditioning, and mobility on the same cycles we've used to build hundreds of athletes inside our gym.
No 1-rep maxes. No muscle-ups. No movements that heighten injury risk. Hard, functionally balanced work — for the busy professional, the Veteran, the parent, the weekend warrior.
Beta is closed. App Store launch is imminent. Early subscribers get the App Store link the moment we ship — no queue, no waiting list. Cancel anytime.
— 10.40.10 Fitness · Veteran-Founded · Our Story →
Straight Answers.
How much does it cost?
$29.99 per month, with your first month 50% off ($14.99). Cancel anytime from your account — no contracts, no hidden fees.
When does the app launch?
Soon — we're in final review. Subscribers get the App Store link the moment it goes live. No queue, no waiting list.
What devices does the app run on?
iPhone and iPad (iOS / iPadOS 16+). A web version is on the roadmap. Android is planned after the iOS public launch.
Is this just a video library?
No. It's a structured daily program. Every day you open the app, there's a single 60-minute workout already loaded with the right warm-up, the right movements, the right loads, and the timers ready to go. Videos are there as demonstrations, not as the product.
How is this different from CrossFit, Peloton, or YouTube workouts?
Structure: every workout follows the proven 10·40·10 block — no random WODs. Safety: no 1-rep maxes, no muscle-ups, no movements that heighten injury risk. Efficiency: one hour, period. Built for working adults who want results without wrecking themselves.
Can I cancel anytime?
Yes. Manage or cancel at any time from the Manage Subscriptions portal. No cancellation fees, no questions asked.
Who designs the workouts?
Every workout is built by 10.40.10 coaches and reviewed for safety, balance, and progression. The system was designed by a Veteran with a focus on building resilient, capable athletes — not gym influencers.
What if I'm not ready to subscribe yet?
Drop your email in the Notify Me form. We'll send you the App Store link at launch — no spam, just the one email.
Drive It Yourself.
Live preview, no sign-up required. Hit LET'S GO and walk through tomorrow's workout.
Train American
Show Up. Every Day.
App Store launch is coming. Subscribe today and get the App Store link the moment we ship. Train tomorrow.
$29.99/mo after first month · Cancel anytime · Subscribers get App Store link first